Rosemary returned from a Cultural Alliance of Greater Washington (CAGW) board meeting with an assignment for us: design a new logo for the nonprofit. I had a sheet of paper with her handwritten notes, a magic wand, and my imagination. The magic wand had been presented to the CAGW board, which Rosemary sits on, as a branding tool. We Double R interns put our heads together and shared ideas.
Nahielly and Ilse gave me a few ideas, and I made them happen on screen. Here are some notes to chew on when designing a logo:
· Work with the words
· Change fonts and colors
· Alignment makes all the difference
· Not all logos need pictures
· Not all logos need words, but words and letters can make great abstract
· Don’t make them all look the same! Clients don’t want the same logo 6 different ways.
