In the communication field the ability to think outside the box is cherished—or maybe even transform the box into something else. Especially if the box is a fairly small lunchroom. Last Monday and Tuesday, I witnessed as the Double R Productions meeting and lunch room was turned into a slightly cramped but well-functioning studio.
Black sheets covered the windows while a green screen sat surrounded by bright lights. The camera and videographer crammed into a corner and the TelePrompTer controller sat in an adjacent room amidst a pile of chairs. The talent stood on their “T”-shaped marks taped into the carpet while the crew watched them on a monitor perched on a small rolling table in the dub room.
Later in the day, the rest of the Double R office became a shooting location for our new marketing video. The interns and staff held a mock staff meeting while the Director of Photography, Gino, hovered around us with the camera. The more I’m on camera, the more comfortable I get with it, but it still feels awkward for me. Acting definitely isn’t my forte!
Other shots included the interns designing a new postcard for Double R, and later playing with the famous Double R brand and one of the many cows scattered around the office. I will be eager to see the results of the shoot on screen.
Those two days were chaotic (most days are!) but I learned how it truly is possible to do more with less. Don’t just think outside the box. Rearrange it until you’ve created something completely new. Then, there are no limitations to what you are capable of, no matter how little you have to work with.
–Carina Brommet
