Since working for Double R I have gone to several networking events that have truly changed my view on the art of networking. Although vital, having conversations with complete strangers isn’t always the easiest thing to do. There are six steps that helped me to begin to learn how to master the art of networking.
1. Prepare
Walking into a networking event without all of your materials is a waste of your time. A chef wouldn’t walk into the kitchen without the utensils necessary to prepare masterpieces. So, you shouldn’t walk into a networking event without professional business cards and background information about companies that may be in attendance.
2. Fashionably On Time
The philosophy, “If you’re early you’re on time and if your on time your late,” is voided in the networking arena. When deciding a good time to arrive at an event it is wise to arrive 10 to 15 minutes after the event is scheduled to start. This gives time for other people to show up and helps you to avoid the awkwardness of being the first one there with no one to talk to.
3. Initiate
Although conversation may come to you, you must attempt to initiate conversation with others. Remember how you armed yourself with knowledge of potential companies that would be there? It is time to put it to use. If company names are on everyone’s name tags, that is a great conversation starter or a conversation saver if your are in the midst of a dry spot in your conversation. Also, a simple “Hello my name is… “ with an extended hand and a bright smile always does the trick.
4. Make Your Mark
Start the conversation asking about the other person, what they do, why they are there, etc. Only then should you start to reveal all of the wonderful things you have to say. Before the conversation ends it’s important say something that is meaningful so you make a lasting impression. This can be as simple as a funny joke or as complex as explaining what you can potentially bring to a company.
5. Exit & Repeat
Exiting sometimes can be as hard as entering a conversation. Search for a small pause in the conversation and express how nice it was to speak with the person and present your business card, which is a natural gesture and an opportunity for the other person to present theirs. Then find your next target and repeat the process.
6. 24-Hour Follow Up
Follow up is the last but also the most important step in the art of networking. Although you may be tired and have been talking your head off all night, as soon as you get home you should send a short email attached with your resume, cover letter, and a list of your references to everyone you spoke with. Why? It is important to do it immediately so that hopefully the very next morning they will see your email and remember you. The longer you wait to initiate contact, the less likely they are to remember you.
— Asia Taylor
